In 2008, the song was looked at as a risk by fans and the burgeoning social mediasphere’s armchair A&Rs. Drake was still an up-and-comer and “Weezy had all the authority” when he harmonized the entirety of “Lollipop,” the first single from Tha Carter 3. It’s hard not to hear Kendrick Lamar blacking out with an animated delivery and not harken to the rabid dog flow on “ A Millie.” Songs like 2007’s “ Prostitute Flange” and 2008’s “ Me And My Drank” birthed an entire genre of escapism delivered through barely lucid crooning. The traits that made Wayne a rap icon are in the creative DNA of artists across the hip-hop spectrum. Lil Wayne entered the 2010s as the undisputed king of rap, and so many of today’s most important artists took cues from his reign. Here are the 10 most influential rappers of the 2010s.Īs I've said before, Reginae Carter has about two thousand siblings out here. Some of these artists had their biggest moments before 2010, but their sonic fingerprints are undoubtedly visible on the 2010s rap landscape. We also gave out roses for other acts who are responsible for the decade’s biggest cultural shifts. Melody will be the defining trait of 2010s rap, so those trailblazers make up the bulk of our list of the most influential artists of the 2010s. When So Far Gone dropped in 2009, Drake already had peers and mentors like T-Pain, Kanye West, Lil Wayne, and others pushing the boundaries of what could be considered rap music and who could be considered rappers.Īnd, since then, there have been younger artists who tweaked their predecessors’ formulas with new wrinkles, creating a wing of the rap canon so hard to define that it doesn’t actually have a name. On the other hand, Kanye West has embraced the trend, making the song “I Love It” with Lil Pump and “Panda” with the nearly incomprehensible rapper Desiigner.In November 2019, The New York Time s sparked outrage on social media with a piece theorizing that Drake is the reason “rappers are singers now.” While the Toronto artist had a hand in fueling mainstream rap’s fixation with genre-bending and sing-songy flows, he’s far from the end-all of the discussion. Snoop Dogg impersonates today’s "rap" from videos While some regard mumble rap as an exciting evolution of hip-hop, rappers such as Snoop Dogg, Eminem, and J.Cole have taken issue with it, dunking on the subgenre and its most famous artists. Mumble rap songs are also known for their ad-libs, such as “Aye” or “Yuh,” which are improvised background vocals repeated throughout the song. Mumble rap is characterized by unintelligible and repetitive lyrics usually pertaining to money, women, and drugs. Artists synonymous with mumble rap include Lil Yachty, Lil Uzi Vert, and Playboi Carti, who bragged in a song that he “bought a crib for mama” off the money he made mumble rapping. While the seeds of mumble rap were planted by artists such as Lil Wayne, Future, Chief Keef, Migos and Young Thug, the term is most commonly used to describe a newer generation of rappers, the majority of which found fame by releasing their music on Soundcloud. Mumble rap is a controversial form of hip-hop that emerged in the early 2010s.
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